What do art history, marketing, and consulting have in common? Creating your own work story as a parent with Sarah Chapman-Funston
Ep. 92 on the All Figured Out Podcast
What Do Art History, Marketing, and Consulting Have in Common?
Redefining Success as a Multipassionate Parent
What if the winding path you’ve taken—through different degrees, industries, even cities—wasn’t a detour, but the foundation of your most aligned work?
In this week’s episode of All Figured Out, Andrea sits down with Sarah Chapman-Funston, a Vancouver-based marketer and founder of SCF Marketing, to unpack what it really looks like to create a life and business that works for your season.
From art history student to corporate marketing lead to self-employed consultant, Sarah shares how her work has evolved alongside motherhood, and how she’s rewritten what success looks like along the way.
A Path That Doesn’t Make Sense—Until It Does
Sarah didn’t set out to run a consulting business. She studied art history because she loved it, not because she had a clear career goal. But years later, the analytical and visual thinking skills she developed studying ancient art became an unexpected asset in brand marketing.
And when parenthood changed everything, she realized her old way of working no longer fit.
So she built something new.
From Mat Leave to Multipassionate Marketer
Sarah’s move from corporate to consulting wasn’t a dramatic leap—it was a thoughtful transition. She used her mat leave as space to reflect, test the waters, and slowly build her roster of values-aligned clients.
Her story is a reminder that you don’t need to go all-in overnight. You can move slowly, intentionally, and still make big shifts.
What We Talk About:
Why an art history background gave Sarah a marketing edge
The emotional and logistical realities of self-employment as a parent
What it’s like being a two-consultant household
Why she intentionally turns down some projects
How to explore self-employment without going all-in right away
Key Insight:
"You can build a business that works with your life, not against it. And you don’t have to wait until you’re 100% ready to begin."
Listen If:
You’re figuring out your next step and feeling pulled in multiple directions
You’re a parent wondering how to make work work again
You want a permission slip to do things differently
Learn more about Sarah’s work: scfmarketing.ca
About Andrea Barr, host of All Figured Out
Andrea is a certified career and life coach for parents. Through her coaching, she supports parents in finding better work-life rhythms so they can continue to grow personally and professionally without sacrificing family time.
Connect with Andrea via Instagram here.
