136. Why the woman who triggers you is the one you need most

Apr 14

What happens when the woman who triggers you becomes your person? Christine Coughlin and Emily Shimwell get radically honest about jealousy, competition, and the late-night voice note that not only started a friendship, but changed how both of them think about collaboration.

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In this episode, we cover:

(00:00) Intro
(00:01:13) “The Women Who Trigger Us” and who inspired it
(00:03:10) Collaboration over competition should be more than just a catchphrase
(00:08:51) What your jealousy is actually trying to tell you
(00:13:19) What real collaboration looks like
(00:16:11) The hidden cost of saying yes, and learning to ask what you're gaining
(00:24:19) Money guilt, boundaries, and why women feel awkward charging for their time
(00:30:18) Two perspectives for anyone who's feeling the gap between the women who trigger you and where you want to be
(00:43:06) How to handle unsolicited opinions
(00:51:17) The trigger is a reflection, and those who are doing more, aren't the ones critiquing
(00:53:31) Competition: the word women aren't allowed to say out loud
(00:56:18) Being attached to a perfect outcome might be costing you
(01:13:45) What Emily is still trying to figure out
(01:15:28) What Christine is still trying to figure out?

KEY TAKEAWAY

The woman who triggers you isn't your competition. She's a mirror, and she’s showing you exactly where you're being invited to grow.

This episode was inspired by “The Women Who Trigger Us” by Christine Coughlin – read the article → https://yvrcreatives.ca/2026/03/15/collaboration-over-competition-women-in-business/

Related episodes:

101. What to do when life looks great on paper but still feels off with Christine Coughlin – Spotify, Apple or YouTube
102. The Wilder way to gather: human connection, simple hosting, and starting before you’re “ready” (with Emily Shimwell) – Spotify, Apple or YouTube
118. Stop waiting for the perfect moment: how to create your own luck with Emily Shimwell – Spotify, Apple + YouTube